Saudi firm Unifonic becomes first to earn ISO 42001 AI certification

Unifonic, a Middle East-based customer engagement platform, has become one of the first companies in Saudi Arabia and the MENA region to earn ISO 42001 certification for responsible AI management systems. This achievement positions the company as a pioneer in AI governance while addressing growing concerns about AI regulatory compliance, with research showing that 65% of organizations fail to ensure proper AI compliance and 73% of leaders worry about AI risks.

What you should know: ISO 42001 is an internationally recognized standard for Artificial Intelligence Management Systems that was introduced in December 2023.

• The certification requires organizations to integrate AI management systems across their entire enterprise, focusing on sectors like finance, healthcare, and technology where AI is extensively used.
• It promotes ethical AI implementation while building stakeholder trust through demonstrated commitment to responsible AI practices.

Why this matters: The timing coincides with exponential growth in the global AI market, yet nearly half of organizations remain vulnerable to cybersecurity threats related to AI deployment.

• Adopting responsible AI practices enables organizations to systematically identify and mitigate AI-related risks early, while demonstrating enhanced credibility and preparing for future regulations.
• The certification transforms how organizations manage AI systems by addressing the pressing need for robust AI governance in today’s dynamic digital landscape.

How Unifonic achieved certification: The company implemented a carefully designed strategy that involved comprehensive evaluation and preparation.

• Unifonic evaluated existing AI practices against ISO 42001 requirements and engaged with accredited bodies for guidance.
• The company implemented comprehensive staff training, AI governance documentation, and technical safeguards before undergoing formal assessment by an accredited body.
• Leadership engagement was crucial to enhance resources and ensure successful implementation.

What they’re saying: “We are honoured to receive this global certification, which highlights Unifonic’s relentless pursuit of excellence and commitment to responsible AI practices,” said Ahmed Hamdan, CEO & Co-Founder of Unifonic.

• “This remarkable achievement has paved the way for enhanced transparency, data privacy, accountability and fairness. It further marks a key milestone in our long-standing efforts to drive sustainable AI innovation, while enhancing stakeholder trust and ensuring regulatory readiness.”

The big picture: This certification aligns with Saudi Arabia’s broader commitment to investing in AI and empowering institutions to adopt advanced AI systems.

• Unifonic’s achievement ensures clear AI system documentation, protection of sensitive information throughout the AI lifecycle, and seamless delegation of AI governance responsibilities.
• The company’s pioneering status in the region demonstrates how organizations can proactively address AI governance challenges while maintaining competitive advantage.