India’s Jio Haptik launches WhatsApp AI agents with 24/7 capabilities for SMBs

Jio Haptik, a subsidiary of Reliance Jio, has launched WhatsApp AI agents for enterprises and small-to-medium businesses (SMBs), with pricing starting at Rs 10,000. This in-house solution enables voice AI automation for business operations, potentially allowing thousands of SMBs across India to reduce employee costs while maintaining 24/7 customer service capabilities.

What you should know: The agentic AI platform provides voice AI agent capabilities that automate routine business functions around the clock.

• Small clinics can take appointments continuously without requiring a receptionist on duty.
• Educational institutes can answer course-related queries instantly, even outside office hours.
• The solution aims to help SMBs save on employee costs through automation.

Why this matters: WhatsApp serves as the primary communication channel for most SMBs to interact with customers, making AI agents on this platform highly accessible and relevant for this market segment.

Key performance metrics: The solution has demonstrated significant business impact for early adopters.

• Businesses report solving 80% of their repetitive customer support queries using these AI agents.
• Companies have seen a 20-25% increase in lead-to-sale conversions after implementation.

What they’re saying: Ahshad Jussawalla, CEO of Haptik, emphasized the strategic importance of WhatsApp integration.

• “Since WhatsApp is already the primary channel for most SMBs to interact with their customers, launching these AI Agents on WhatsApp makes them the most accessible and relevant tools for this segment.”

The company’s ambitious targets: Jio Haptik is planning significant expansion of this solution across India’s SMB market.

• The company aims to onboard 3 to 5 lakh SMBs over the next 24 months for this WhatsApp AI agent solution.