Google Gemini captures 74% of AI image generation users

Google Gemini has emerged as the most popular AI image generation tool, capturing 74% of surveyed users according to new research from Artificial Analysis, a firm that evaluates AI model performance. The dominance extends across both personal and enterprise use cases, with Google’s video generation tool Veo also leading in its category, suggesting Google’s integrated ecosystem is reshaping how people approach AI-powered creative work.

What you should know: The State of Generation survey polled 300 developers and creators during Q3 2025, revealing clear preferences in the AI generation landscape.

• Google Gemini leads image creation with 74% adoption, followed by OpenAI’s GPT Image at 64% and Black Forest Labs’ Flux at 37%.
• For video generation, Google Veo dominates both personal use (67%) and enterprise applications (72%).
• The survey was conducted before OpenAI’s Sora 2 and Video API releases, potentially affecting current market dynamics.

Why users prefer Gemini: Integration capabilities and multimodal functionality drive adoption across user segments.

• One respondent highlighted that Gemini’s integration “with tools such as Gmail or Google Docs means that my workflow from research through to content creation is much more fluid.”
• Users particularly value Gemini for “integrated, multimodal work” that spans different content types.
• Google’s release of the popular “nano banana” image model for free within Gemini in late August likely boosted its appeal.

How people use AI-generated media: Personal applications currently outpace enterprise adoption, with distinct use case patterns emerging.

• 53% of respondents integrate AI-generated images into their creative workflows for personal use, compared to 39% using AI videos similarly.
• For enterprise applications, 44% of organizations use AI image generation in production workflows, while 39% deploy AI video generators.
• Personal users primarily create “small, one-off creations” (81% for images, 77% for videos).

Enterprise priorities: Organizations focus on practical business applications when selecting AI generation tools.

• 55% of surveyed organizations prefer AI video generators for advertising purposes, compared to 42% using AI image generators for ads.
• Video generators are favored for “storyboarding, special effects, and short-form promotional clips” (63% vs. 52% for images).
• Key decision factors include higher-quality outputs (82%), accurate prompt adherence (73%), and lower total cost (55%).

The bigger picture: AI generation tools are becoming integral to both personal creativity and professional workflows, with Google’s ecosystem advantage positioning it strongly against specialized competitors like Midjourney and emerging players in the rapidly evolving generative AI market.