Canva launches AI-powered Creative Operating System for complete marketing workflow

Canva unveiled its Creative Operating System on Thursday, a comprehensive suite of AI-powered features the company calls “the biggest evolution of its product to date.” The platform includes video editing tools, email generators, brand-aware design capabilities, and a new end-to-end marketing platform called Canva Grow, positioning the design giant to capture more of the creative workflow as AI transforms how businesses produce content.

What you should know: The Creative Operating System represents Canva’s most ambitious product launch, built on a proprietary AI “Design Model” trained specifically for design complexity.

• The suite includes new video editing capabilities, custom marketing email generation, brand-tailored form creation, and coding integration with Canva Sheets.
• Canva upgraded its existing AI assistant with enhanced image and video generation plus “style-matching capabilities” that automatically adhere to company branding without specific prompts.
• The company launched a new Business subscription tier offering expanded storage, higher AI usage limits, print discounts, and specialized scaling tools.

The big picture: Canva is positioning itself as a comprehensive creative ecosystem rather than just another design tool, using the term “operating system” to signal its ambition to become the foundation for most creative work.

• The company now serves 95% of Fortune 500 companies and ranked #17 on Andreessen Horowitz’s list of top AI-native investment targets.
• This approach mirrors broader industry trends, with Amazon launching similar end-to-end ad-generating tools and Adobe introducing AI Foundry for custom model training.

Key innovation – Canva Grow: The new end-to-end marketing platform allows advertising teams to manage entire campaigns from creation to performance analysis.

• “Powered by brand-aware AI, Canva Grow learns from performance data to make every campaign smarter and more effective over time,” the company stated.
• The platform emphasizes personalization and brand consistency, addressing a key challenge as businesses scale their AI-generated content.

Why this matters: Canva’s launch reflects the tech industry’s broader narrative that AI will spark unprecedented creative productivity, similar to how the Industrial Revolution transformed manufacturing.

• “Creativity could be about to go through a Cambrian explosion, and along with it, the quality of art and entertainment can drastically increase,” OpenAI CEO Sam Altman wrote last month.
• The company positions its suite as bringing “together every part of the creative process from design and collaboration to publishing and performance.”

What they’re saying: Canva frames its approach as human-led creativity enhanced by AI capabilities.

• “The result is a faster, smarter, and more connected way to design, where human creativity leads and AI amplifies what’s possible,” the company wrote in its blog post.