Apple is developing an AI-powered search engine tool called “World Knowledge Answers” that will integrate into Siri and launch as early as spring 2026, according to Bloomberg’s Mark Gurman. The search engine will be powered by Google’s AI technology through a new partnership agreement, potentially giving Apple’s struggling AI efforts the boost they need to compete with ChatGPT and other AI search tools.
What you should know: The new search engine aims to transform Siri into a more capable AI assistant that can answer complex internet queries using multiple content types.
The Google partnership: Apple will evaluate and test a Google-developed AI model to power the new Siri search capabilities.
Why this matters: Apple’s AI rollout has faced challenges, and this Google-powered search engine could help the company catch up with competitors like OpenAI and Perplexity in the rapidly evolving AI search market.