England’s National Drought Group has advised millions of residents to delete old emails and photos to help conserve water during the country’s driest six-month period since 1976. The unusual recommendation stems from the fact that data centers storing digital information require vast amounts of water to cool their systems, creating an unexpected link between digital habits and water conservation during drought conditions.
What you should know: England is experiencing severe drought conditions with five areas under formal drought declarations and reservoirs averaging just 67.7% full compared to the typical 80.5% for this time of year.
The data center connection: Digital infrastructure consumes enormous quantities of water for cooling systems that keep servers running 24/7 to store and process internet traffic, including personal emails.
In plain English: Think of data centers like massive warehouses filled with thousands of computers that never turn off—they’re constantly working to store your emails, photos, and every piece of information on the internet. Just like your laptop gets hot when it works hard, these warehouse-sized computer facilities generate enormous amounts of heat and need industrial-scale air conditioning systems that use water for cooling, similar to how a car radiator works.
Why this matters: The advice highlights an often-overlooked environmental impact of digital storage as AI infrastructure expansion accelerates across the globe.
What they’re saying: Helen Wakeham, director of water at the U.K. Environment Agency and National Drought Group chair, emphasized the collective nature of conservation efforts.
Regulatory response: California’s Energy Commission requires water supply assessments for data center projects and mandates recycled water use where feasible.